Common SEO Mistakes FSBO Sellers Make (and How to Fix Them) in Metro Detroit

Selling your home by owner in Metro Detroit? You’re not alone—many homeowners are eager to take the reins and maximize their profits. But even the best-looking FSBO listings can get lost in the digital crowd if they don’t show up on Google. Let’s dive into the most common SEO mistakes Metro Detroit sellers make and how to fix them, so your property shines online.

1. Ignoring Keyword Research

Many FSBO sellers skip the crucial step of keyword research. Using terms like “beautiful house for sale” won’t cut it. Instead, target phrases people actually search for, such as “3-bedroom home for sale in Royal Oak” or “condo for sale Metro Detroit.” These specific keywords match what buyers type into Google, helping your listing appear in relevant searches.

2. Poor Listing Titles and Descriptions

Don’t just say, “House for Sale.” Your title and first few sentences should include details: location, type of property, and standout features. For example: “Charming 4-Bedroom Colonial in Ferndale with Updated Kitchen.” This not only grabs attention but gives Google more to work with.

3. Forgetting About Mobile Users

Over half of home searches happen on phones. If your listing isn’t mobile-friendly, buyers (and Google) will move on. Make sure your photos load quickly, text is easy to read, and contact info is easy to tap.

4. Skipping High-Quality Photos

Google loves fresh, original content. Listings with crisp, well-lit photos perform better in search and attract more clicks. Avoid blurry or recycled images—show off your property’s best angles!

5. Not Using Local SEO

Buyers search for neighborhoods and cities, not just “Metro Detroit.” Sprinkle local terms like “near Downtown Detroit,” “close to Birmingham schools,” or “steps from Woodward Avenue” throughout your listing. This helps Google connect your property to local buyers’ searches.

6. Overlooking Links and Social Sharing

Share your listing on social media and ask friends to do the same. The more your link appears across the web, the more Google trusts it. Bonus: Active sharing can drive real buyers your way!

Ready to Stand Out?

Don’t let your FSBO listing get buried online. With a few smart SEO tweaks, you’ll have Metro Detroit buyers knocking on your (virtual) door. Want more tips or help optimizing your listing? Contact me today and let’s get your property noticed!